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Data protection


Data protection is of great importance to Liechtenstein Marketing. As a visitor to the website tourismus.li, you decide which personal data you wish to share with us. However, we would like to indicate that by browsing our website and reading our newsletter visitors provide us with information that enables us to find out how they use our website and newsletter and which information and offers are of particular interest to them. If you register personally, complete reservations via our website or request information or other services, we need personal data such as your name and address. By providing us with this data you also give us permission to pass it on in cases where services are provided by third parties. In all other situations we will treat your data confidentially and only analyse it or pass it on to third parties in anonymous form. Third parties may be based outside Liechtenstein. All data processing carried out by us or by third parties is - with the exception of performing services requested by you - intended only to provide our customers with information corresponding to their interests and needs, as well as for statistical and marketing purposes for ourselves and for tourist service-providers in Liechtenstein. By processing data we aim to provide a website and services that meet the needs of our users. At the same time, data processing is carried out for other purposes, including in particular market analysis. This is in order to determine the level of interest in the diverse range of services and facilities offered in Liechtenstein and, as a result, to gain an insight into how well companies based in the country are meeting these requirements. We can assure you that your personal data will not be used for any other purposes than those mentioned above, including the sale of this data to third parties. Registered customers can access the exact details of their client data.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. ('Google'). Google Analytics uses 'cookies', which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can opt-out of Google Analytics for the web. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. This website uses Google Analytics features based on Display Advertising. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.

Elements of other websites

The website tourismus.li may contain elements of other websites ('third-party websites'), in particular programmes/plug-ins of social networks such as Facebook, Google+, YouTube, Flickr and Twitter. Such plug-ins can be recognised by symbols such as the Facebook 'Like' button or the Google+1 button. By clicking on these elements at tourismus.li an automatic connection may be created to the servers of the respective third-party websites. This means that information about the user's visit to tourismus.li is passed on to these third-party websites. If the user is logged on to his/her account on the third-party website (e.g. Facebook page), the third-party website can match the user's visit to tourismus.li to the external account. Interaction by the user with a plug-in on the website tourismus.li (e.g. clicking the 'Like' button) can lead to this information being saved by the third-party website. Users can avoid this by logging out of the third-party website (e.g. Google+) before accessing tourismus.li. Information about the gathering and use of data by third-party websites can be found in the data protection information of these websites/social networks.

Transmission of e-newsletters and emails

Liechtenstein Marketing sends out informative e-newsletters with information by email. In the event that you register for this service, we wish to point out that transmission of emails is always in unencoded form and thus also involves the risk of third parties being able to intercept and view such data. You can also receive information mailings separately from e-newsletters.

Opt-out policy

It is possible to opt out from the e-newsletter at any time. Each e-newsletter contains a direct link which implements cancellation simply and automatically.

Liechtenstein Marketing
Äulestrasse 30
9490 Vaduz
Tel. +423 239 63 63
Fax +423 239 63 01